Job Responsibilities:
– Work with MM for marketing plan of new category/new brand
– Define and develop strategies to maximise brand potential
– Create and implement consumer and market development strategies
– Develop and implement specific competitive strategy
– Full budgetary responsibilities for ensuring plan and campaigns are within agreed spending limits
– Lead preparation of the brand plan, update and long-range plan
– Liaising closely with all relevant brand team members
– High level tactical planning
– Directly involve and take main responsibility in execution for detail action plan and activities
(product innovation, marketing plan, ensure on time in full launching, results, field check and
flexible take action to ensure KPIs)
Conformation:
– Closely track and collaborate with other Marketing team (Digital, PR, Call center) in marketing expenditures by
assigned projects within the marketing budget and required timeline.
Others:
– Take part in cross-functional Project as required;
– Cooperate with cross-functional departments.