• Provide line of sight strategic channel development for the sales team from planning through customer/ consumer insights to execution in trade
• Support customers, by driving rate of sales in outlet with right activity support in line with distribution expansion.
• Assist sales team in developing a win-win contract solution for customers with the relevant activation support
• Work closely with brand team & sales team to support Sales and Marketing plan and translate to trade marketing activity for cohesive through the line plan in a sustain channel
• Develop and review the Channel Guideline with all stakeholders to drive right pricing and assortment, brand visibility and to track execution of the guideline in market with assistance of VM/FIT team

• Deployment activity to customer and tracking performance with frequency report
• Manage Asset, POSM generic & POSM tailor made to drive premium brand image at the point of sales

Personal qualifications / competencies:

• Enthusiastic and overcome spirit with solid business analytical skills
• Ability to work under strict timelines and able to multi tasks, managing different accounts needs in a timely manner.
• Ability to work independently, self starter
• Goal-oriented, organized team player – able to manage different stakeholders (internal and external customers)
• Able to interpret insights from sales data/ market knowledge/ observation and translate into concrete actionable plan to win in on trade
• Excellent interpersonal relationship skills
• Strong set of insights and analytical skills