The position TRADE MARKETING MANAGER will be in charge VnShop Ecommerce Platform (an online shopping and selling marketplace). The detailed informations will be discussed in the intervew.
Job summary:
· Be responsible for providing and implementing the position TRADE MARKETING will be in charge VnShop Ecommerce Platform; Implement trade marketing plan to support sales activities
· Ensure right execution in the right plan per trade marketing plan
Job accountabilities:
· Lead trade marketing initiatives to ensure proper strategy is in place to meet both brand and customer expectations
· Identify and develop necessary Point of Sales tools to increase brand presence, market share and improve customer satisfaction
· Develop Consumer promotions in collaboration with Brand Manager and Retail Manager and support Market executions
· Create and maintain trade calendar of activities working with both the Retail & Marketing team
· To implement and track Trade Marketing programmers for retailers with commercial and marketing teams designed to increase sales and brand/category presence.
· Carry out specific Trade Marketing programmers, respecting company commercial policies, company strategy with the retailers and brand equity
· Work closely with the retail & marketing team to ensure that trade marketing strategies are aligned with marketing objectives and sales revenue targets
· Report sales needs and field intelligence to commercial / marketing teams
· Analyze brand sell through results by channel and make recommendations to increase results
· Experienced in E-commerce & running campaign in E-commerce platform
· Research competitors to have to data in terms of defined promotion scheme/ program
Manage partners in terms of commercial contract, sale performance contribution