Thông tin công việc
Mô tả
– Social Manager will lead 2 teams include social Buyer marketing & social Seller marketing.
– Develop and manage social media strategy and plan to align with total MKTG strategy.
– Conceptualize and implement social campaign calendars to drive awareness, engagement and consideration for Sendo brand across social channels: buyer social channels & seller social channels.
– For Buyer Social Scope:
· Key performance based on 3 majority parts:
1. Engagement from owned channels (Fanpage & community engagement) & paid channels (Seeding & booking group, pages & influencers).
2. Video view form Tiktok & Youtube both owned & paid.
· Manage project-based and always on content & execution on social platform (focus on Youtube, Facebook & Tiktok) to grow the brand’s presence as needed.
· Coordinate with Brand, PR, Creative, Seller Operation and Digital teams to ensure brand consistency in all activities.
– For Seller Social Scope:
· Key performance: Seller engagement on paid & owned channels.
· Manage project and daily execution on Sendo Bán Web, Sendo Bán App, Sendo Bán Fanpage & Sendo Bán community to keep updating about Sendo to seller.
· Grow seller engagement thru booking, seeding on social platform.
· Build & grow Sendo Institute on Sendo Youtube owned channel.
– Liaise with Business (Promotion Event and Category Department) & Operation departments to stay updated and create always-on content on new products, new policy and features.
– Create more visually appealing, attention-grabbing forms of content.
– Define, manage & improve internal working process.
– Provide reports on Social metrics and continually make recommendations on how to improve on those metrics as OKR guideline.
Yêu cầu
·Bachelor degree in Economics / Business Administration / Marketing.
·Proven 02+ years’ professional experience as a Social Media Leader or similar position(s)
·Have experience in Seller marketing is preferred.
·Hands on experience with social media management for brands
·Fluent English with both writing and speaking skills
·Experience launching community initiatives (e.g. building an online forum, launching anambassador program, creating an event series and writing an email newsletter)
·Ability to identify, track and interpret relevant Social metrics
·Excellent verbal communication and writing skills
·Knowledge of Social media and marketing channels
·Attention to detail and ability to multitask
·Positive, creative and progressive thinking.
- Bằng cấp:
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Chế độ bảo hiểm,Du Lịch,Phụ cấp,Chế độ thưởng,Chăm sóc sức khỏe,Đào tạo,Tăng lương,Nghỉ phép năm,
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