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Vietnam Investments (VI) Group is looking for a Senior Product Marketing Executive to work at our portfolio company – Sylvan Learning.
Job Description as following:
Work in the intersection of product strategy, sales, customer success, and marketing, to
market products and drive customer’s adoption
1. Market Research
• Do market research to understand target customer per certain product.
• Propose customer segmentation, product differentiation to new product development by Academic Team.
• Monitor and update competitor’s product reports.
2. Product promoting & reporting
• Propose and execute product marketing plan (launch, relaunch, always-on).
• Measure the success of product marketing (product adoption, product matrix).
• Provide regular reports to the CMO and Board on key product marketing initiatives and
achievements.
Yêu cầu
- BA is required; MA and/or overseas graduate studies is a strong plus.
- 3-4+ years in marketing with digital marketing interest.
- Experience in market research is preferrable.
- Experience in education sector (English learning, skill teaching) is a strong plus.
- Involved in product marketing campaigns, especially for intangible products/services
- launch.
- Have strong problem-solving skills and ability to organize and manage deadline.
- Own analytical and critical thinking skills.
- Strong teamwork and influencing skills.
- Integrity, results-oriented and initiative-taking.
- Excellent communication skills, both English and Vietnamese.
- Bằng cấp:
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