Reporting to the Marketing Campaign Manager, you will be responsible for:
Campaign Planning and Execution

• Brainstorming, planning and management category monthly, quarterly, annual campaign calendar.
• Conceptualizing and developing interesting, relevant campaigns for Tiki’s customers with delightful user experience through desktop, mobile site, and apps interface to achieve conversion.
• Working with external partners and internal stakeholder to ensure the campaigns happen smoothly
• Keeping oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency
• Reporting the results

• Working closely with online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.
• Leading on customer insights, customers behaviors, customers trends and co-ordinate with the MD team to understand consumers‘ product insight to bring the best benefit to customers and contribute in delivering targets.
• Working effectively with different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes)

• Seizing the co-op opportunities in every campaign and compiling relevant materials with Marketing Solutions team to onboard external partners

• Working with Business Intelligence team to deep dive consumer insights for campaign planning, track and measure campaign effectiveness

• Working with the product team and commercial team on initiatives to improve customer experience

• Ensure seamless working process among Product team, Commercial team, Brand team, Media team during campaigns