• Objective: As a Regioinal Sales & Trade Marketing Manager the selected individual will be required to use experience skill and knowledge in order to develop expand business opportunities as well as implement strategic programs which promote IBHL alcohol brand into the marketplace assigned

Scope of Role:

• The selected candidate will be expected to perform the following roles:

Sales:

• Manage the team towards achieving the department’s sales objectives for the entire range of IBVN products.
• Formulate sales strategy and monitor performance for assigned channels through planning supervising and coordinating efforts of the sales team to ensure that sales targets and merchandising objectives are met.
• Lead the channel team to maintain a high level of motivation and feedback provide guidance and training for development needs in order to achieve company objectives.
• Guide the sales executive to adhere the way of working in terms of Sales Plan/ Brand Activation in terms of display / listing & promotion.
• Manage all customers’ contracts (with the help of Sales Executives) in terms of contractual adherence and renewals.
• Analysis of outlet’s performance via sales report.
• Analyse market intelligence and report on competitors’ activities.
• Prepare sales forecast / quarterly monthly weekly sales report on time.
• Ensure the team adhere to all the sales operation procedures managing a sales team and be responsible for the team’s performance. Build-up train and evaluate staff performance.
• Analysis outlet’s performance & PG’s performance.

Trade Marketing:

• Develop and implement strategic marketing plans to achieve corporate objectives for products and services.
• Perform market analysis and research potential clients.
• Manage distribute marketing materials right brand to right outlet control the materials budget and expense monthly.
• Develop and manage marketing campaigns and promotions organize marketing events activities.
• Maintain and update sales and customer records keep close communication with key customers. Contact clients to obtain missing information or answer queries.
• Communicate important feedback from customers internally. Manage and update company database and customer relationship management systems.