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The Job:
Haravan is looking for a Performance Marketing Specialist to play in scaling up marketing efforts across all paid channels.
This role is responsible for managing our user acquisition campaigns. Our marketing team covers a broad set of acquisition opportunities including: search, social, display, video and email. You’ll drive cross-functional efforts across acquisition and lifecycle marketing, working with product, engineering and analytics. You will be a data driven growth marketing specialist that can optimize current marketing initiatives and identify new opportunities to grow the business.
What you will be working on:
- Planning and delivering marketing strategy.
- Managing and controlling whole paid traffic budget most effective, including: KPI of paid traffic channels, budget & growth of paid channels and reporting traffic.
- Create, launch, monitor and optimize all paid campaigns guided by ROI targets, customer segments and the company’s business objectives.
- Opening more new advertising and marketing channels to expand potential market, revenue, new customers and branding.
- Optimize user funnel conversion with data and experiments.
- Research and analysis of consumer and market insights.
- Optimizing and scaling up marketing budget to achieve exceptional return on investment.
- Demonstrate team leadership skills with proven ability to lead, motivate and develop team members personal development.
- Collaborate with other marketing team members to align efforts and enhance group performance.
- Work closely with SEO, Content, Social team focused on organic user acquisition methods. Working closely with team to support the team drive traffic and sales.
Yêu cầu
- At least 3 years of professional work experience as a Performance Marketing.
- Rich paid performance marketing experience.
- Ability to work in rapidly changing business environment situations and effectively negotiate to gain resolution.
- Ability to create, implement and optimize performance marketing campaigns.
- Analyze the performance of the campaigns and make proposals for further development.
- Create rigorous A/B testing strategy so that we are always learning and finding new wins.
- Manage relationships with vendors and advertising providers.
- Work closely with our Design team to create landing page and content strategies for user acquisition campaigns.
- Work closely with our Data Science and Business Analysts team to ensure decisions are data-driven and leverage user behavior to improve acquisition and retention.
- Be creative in coming up with and testing new initiatives, techniques and approaches to drive acquisition, growth and retention.
- Monitor market trends, research consumer markets and competitors' activities to identify opportunities and key issues.
- Strong verbal and written communications skills.
Why you'll love working here
- HARAVAN is the first and leading company in Vietnam that provides the One-Stop SaaS Commerce Platform in Vietnam. HARAVAN is now serving 50,000+ businesses including top brands such as Vinamilk, AEON, THEFACESHOP, L'Oréal, Nestlé, Juno, Bitis’s, Thien Long, Kềm Nghĩa...
- HARAVAN is the technology company in the SeedCom group. We provide technology solutions for its members such as GHN, The Coffee House, Cầu Đất Farm, Juno, Eva De Eva, HNOSS, KingFood…
- HARAVAN is the first Vietnam commerce solution provider was chosen by Google, to join the Google Launchpad Accelerator program at Google headquarter. And the first Vietnam partner as a business solution provider for the Facebook Messenger platform.
- Dynamic and friendly working environment.
Our attrative offers include:
- Attractive salary and benefits package.
- Internal events: Engagement activities, Company Trip, Team building, Haravan's birthday, Year-end party…
- Annual health check-up and premium healthcare.
- 13th-month salary and yearly performance bonus.
- Bằng cấp:
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