Keppel Land is the property arm of Keppel Corporation, a multi-business company providing solutions for sustainable urbanization.
As a multi-faceted property company, Keppel Land provides innovative real estate solutions with its sterling portfolio of award-winning residential developments, investment-grade commercial properties and integrated townships.
Keppel Land is geographically diversified in Asia, with Singapore, China and Vietnam as its key markets, while it continues to scale up in other markets such as Indonesia and India. In Vietnam, Keppel Land is a pioneer and one of the largest foreign real estate investors with a quality portfolio mainly in Ho Chi Minh City, including Grade A offices, residential properties, retail malls, integrated townships and award-winning serviced apartments.
We are currently looking for suitably qualified candidate to fill up the following position of Digital Executive
AIM OF THE JOB:
The Marketing Executive (Digital) will support the Marketing department (Saigon Centre’s Mall) on all marketing activities with the majority in Digital platforms.
KEY AREAS OF RESPONSIBILITY:
PRIMARY RESPONSIBILITY
A. DIGITAL MARKETING (60%)

• Administer mall’s owned digital and social media channels including website, membership app, internal portal and fan page, etc.

• Create and implement digital activities to develop customer data to drive traffic to the shopping mall and boost sales.
• Develop and run regular social promotions and campaigns and track their success.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Manage casual leasing on digital channels: Wifi, email marketing, SMS marketing, etc.
• Manage digital agencies as well as campaign budgets and schedules.
• Collate and analyse market trends/insights and competitors’ campaigns/activities.

B. CONTENT DEVELOPMENT (20%)

• Perform copywriting to support promotion programs and events on digital channels: Website, fan page, mobile app, email marketing, SMS marketing, etc.
• Develop contents and topics for viral marketing.
• Manage and update mall membership’s program and content.

C. OTHER ACTIVITIES (20%)

• Support the team in creative development of marketing materials, event execution, partnerships or sponsorships.
• Inventory management
• Other marketing-related projects as assigned.