MISSION STATEMENT

Manage a defined group of Own Brand (Food & Non-Food) products to satisfy the needs of the Customer, achieving sales, stocks and profit targets.

ROLES

• Manage a Own Brand Category as a Business Unit, in line with MM Mega Market Offer Management Strategy and customize to satisfy Customer Needs
• Supervise the Supply base to maximize Sales & Profitability

• Full responsibility for decisions on assortment, inventory, shelf space, promotions
• Working with Customer Management, develop and maintain the Pricing Strategy for the Category
• Provide all necessary information and documentation is passed to supporting staff, ensuring all necessary Admin is completed in a timely and fashion manner
• Participate in the development and implementation of MM Mega Market VN Own Brand Strategy within the Category

KEY RESULT AREAS

• Achievement of Commercial KPI’s
• Sales, Cash Margin, Statistical Margin, Later Income, Old Stock, Potential Old Stock, Stock Rotation, Stock Day’s, Own Brand Share, Core Customer Share, Stock Correction & Availability.
• Manage the performance of a defined product category effectively in terms of pricing, promotion, products assortment, quality of products, planning and allocation.
• Research, analyze and evaluate the market to identify customer’s needs and product/range opportunities.
• Work with Customer Management Team to ensure that the range fully reflects the Core Target Group needs in terms of the complete offer.
• Develop a range assortment that delivers Competitive Advantage in the Vietnamese Market.
• Identify with Supply Chain the most effective/cost efficient means of delivering product to the store.

• Ensure that the Pricing Strategy is fully in place and understood by Suppliers.
• Design and implement with Merchandising Plano grams delivering correct space allocation.
• Re-assess article performance on a regular basis to identify and deal with any old stock.
• Use all the forms of Customer Communication effectively by selecting the appropriate offer for the defined Customer Groups.
• Proactively evaluate and act on results of MM Mega Market Mail and other forms of promotional activity to implement any key learning’s.
• Maintain effective internal communications channel particularly with other Category Management teams, operations, sales & marketing, supply chain and other functions within the organization
• Ensure clear communication and understanding to Operations of any action taken that impacts on the Customer or Store

WORKING RELATIONSHIPS

Internal:

· OM Colleagues

· Head of Department

· Operations

· Sales & Marketing functions

· Supply Chain

· Administration functions such as tax finance etc.

· Human Resource

· Other related functions such as IT/IM, Security, Legal, QA, etc

External:

· Suppliers

· Target Customers (e.g. HoReCa, traders, Offices & Companies, Services)