Thông tin công việc
Mô tả
Responsibilities:
● Deep understanding of products and users to grow engagement and usage
● Create a strong positioning within the competitive landscape of the EdTech industry
● Email marketing for all new products, content, partnership related, success stories, and event-based announcements; eventually leading into personalized social media emails
● Social media marketing across all channels and platforms through content management and production (Facebook, Pinterest, LinkedIn, Twitter, Instagram, etc.)
● SEM/PPC optimization in Google analytics towards new subscribers in different regions at the
right time of year with a deep understanding of the demographics and segmentation. Promoting benefits and product features
● Manage and grow existing partnerships (software: Google, Edmodo, etc.) and formation of new partnerships and co-marketing efforts
Yêu cầu
● Minimum 2 years of marketing experience in start-up/midsize company. Have experience in digital performance marketing is a plus
● Have experience working for an edtech company is plus
● Proven experience in experimenting with different marketing channels to find effective ones
● Strong understanding of Google Analytics and Ads, MailChimp, iContact, all social mediaplatforms, data driven marketing
● Copywriting experience, such as in emails, blogs, posts, newsletters, etc.
● Experience creating or at least updating basic image files
● Have experience with photoshop/design
- Bằng cấp:
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