Purpose of Position/ Mục đích của công việc

• Involve overseeing the overall digital marketing strategy, developing, implementing, tracking, and optimizing digital marketing campaigns to ensure digital growth.
• Has unmatched knowledge of the current marketing tools, initiate digital campaigns and run them from conception up to the execution.
• Work with marketing team and digital marketing agency. Collaborate with MKTG team and related departments for campaign launches, ensure to work with the allocated digital marketing budget.

Responsibilities /Trách nhiệm

• Develop and scrutinize all the campaign budgets
• Develop a workable digital marketing strategy
• Plan and control the Brand‘s social media channels and brand website
• Work with agency to run:

• the website traffic and enable digital growth
• content marketing specialist on content creation and distribution
• Monitor the primary marketing metrics to establish the effectiveness of online advertising

• Report on the performance of digital marketing activities and compare the results against key performance indicators and ROI
• Review the brand message regularly to ascertain its consistency
• Collaborates with other supporting teams to create impressive client-centred landing pages
• Analysis of end-to-end consumer experience in different digital channels.
• Identify the latest digital technologies and current digital trends affecting the industry
• Co-operate with ZPT Client for getting all needed materials and their support for ZPT/ brand campaign.
• Develop digital MKTG team when needed:

• Design and manage the entire digital marketing department. This role is inclusive of display advertising, email marketing, the brand website and marketing databases
• Provides educational opportunities, relevant information, and growth opportunities for digital marketing staff
• Recruitment, selection, and training of marketing operations employees in the digital marketing department if any

• Other assigned works from upper levels if any