JOB DESCRIPTION
Keppel Land is the property arm of Keppel Corporation, a multi-business company providing solutions for sustainable urbanization.
As a multi-faceted property company, Keppel Land provides innovative real estate solutions with its sterling portfolio of award-winning residential developments, investment-grade commercial properties and integrated townships.
Keppel Land is geographically diversified in Asia, with Singapore, China and Vietnam as its key markets, while it continues to scale up in other markets such as Indonesia and India. In Vietnam, Keppel Land is a pioneer and one of the largest foreign real estate investors with a quality portfolio mainly in Ho Chi Minh City, including Grade A offices, residential properties, retail malls, integrated townships and award-winning serviced apartments.
We are currently looking for suitably qualified candidate to fill up the following position of Deputy Marketing and Communication Manager
AIM OF THE JOB
We are looking for a lead role who will develop and execute the whole marketing communication strategy forward. Ideally, you’ll have a strong marketing background with experience in developing and delivering integrated marketing strategies and campaigns, you will take a strategic and hands-on role in the development of all marketing communications activities, including corporate branding & communications, residential projects’ branding/A&P collaterals, development of a digital and social media strategy to raise awareness & to generate leads for residential projects, communications, media relations, and event campaigns
KEY AREAS OF RESPONSIBILITY

• Be responsible for the achievement of marketing/communications/public relations/media. management/event planning & management/ and production mission, goals and ensure that evaluation systems are in place related to these goals.
• Proactively work with the marketing team and sales team to understand the most up-to-date marketing/business strategies and objectives in each respective area, and jointly develop a communications strategy for maximum business impact.
• Develop and manage short- and long-term strategic & execution plans and budgets for the marketing & communications/ public relations program and its activities.
• Implement and monitor systems and procedures to the smooth operation of all marketing & communications functions.
• Be company’s primary liaison with the media maintain relationships with target media
• Support issues and crisis communications, as necessary.
• Be responsible for editorial direction, layout, design, production, and distribution of the company & projects’ websites and all organizational publications. This includes being brand guidance for all branded materials such as letterhead, stationary, use of logo, brochures, newsletter, etc.
• Be responsible for managing the company’s social media presence.
• Help maximize the company’s presence at industry events.
• Ensure to regularly conduct relevant market research to identify and maximize relevant trends.
• Manage relationship and projects with outside support agencies.
• Other tasks assigned.