Thông tin công việc
Mô tả
Brand Marketing Plan, Calendar & Budget – ensuring up-to-date rolling 18month plans, calendars and budgets in place
Branding Development – working with relevant internal and external creative resources to ensure brand modernity, relevance and uniqueness across relevant touchpoints
Branding Compliance – providing regular snapshots of current brand expression, across all touchpoints, to senior management
Brand Campaigns – briefing, creative development, media planning, integrated marketing communications execution
PR & Crisis Management – supporting Brand Communications Manager as per situational needs
Partnerships & Vendors –productive relationships that drive our brand forward
Yêu cầu
Education/ Training Qualifications
Bachelor’s degree in Marketing.
Experience
- 4 plus years of marketing experience in multi-unit retail, restaurant, food and beverage or related businesses
- Experience across brand marketing, product marketing, store marketing, digital marketing, advertising & promotions, public relations, social media, loyalty programs, events
- History or working on strong brands and with positive business results
Knowledge of:
- Communication planning, budgeting, creative development & execution
- Creative, media, social, digital agency management
- Customer Segmentation, Acquisition and Growth
- Consumer Insights & Data Analytics
- Competitor Analysis, Market Tracking
- Product Marketing, Product Development, Store Marketing, Digital Marketing, Ecommerce, Packaging Design, Retail Design
Skills (Ability to):
- Critical thinking, decision making skills
- Excellent presentation & communication skills
- Ability to build trust and influence broad range of stakeholders – internal, external
- Strong Vietnamese & English language skills
- Results focused – ability to deliver in high pressure environment
- Agile and able to manage multiple initiatives simultaneously
Working hours: as per business needs. Typically 8am-5pm Mon-Friday.
Other special requirements (if any):
Ability to work under pressure at times, with an enthusiastic attitude!
- Độ tuổi:
Không giới hạn tuổi
Quyền lợi
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