Brand/ product portfolio management:
– Managing brand/ category plan including launching new products and managing portfolios of existing products;
– Infusing local insights into the international product concepts & creativities to bring international beauty standard close to Vietnamese culture;
– Driving growth on the assigned product groups through the development and implementation of IMC and retail excellence;
– Analyzing market, competitors and consumer data and make recommendations to management to reflect into business strategy and plan.
Media/ event:
– Ensure print-ad/ printed materials/ press-release communication message is relevant with local insights and keep brand uniqueness;
– Work with media agency and Zone to build the most effective media campaign;
– Build relationship with Press/ influencers to increase brand value and visibility;
– Initiative brand activity, animation to drive brand newness, excitement and professionalism focused on both new recruited customers and loyalty customers to drive business growth. Ensure the delivering of brand strategy and positioning.
Brand operation to support sales:
– Work with Sale teams (Retail, B2B, ETC…) to create sales campaign;
– Take responsibility for strategy of promotion campaign which help to bring sale value and deliver Luxe image;
– Analysis each counter situation and business requirement to build and develop a right action by each door.