JOB PURPOSE

• The Product Manager is responsible for product planning, delivery and marketing throughout the product lifecycle. This includes developing a vision and roadmap for the product based on input from internal stakeholders, customers, market research and their own industry insight.
• The Product Manager works closely with BA, designer, engineering, sales, marketing and support to ensure revenue and customer satisfaction goals are met. The Product Manager’s job also includes ensuring that the product supports the company’s overall strategy and goals.

USUAL ACTIVITIES

• Create a product vision/strategy/objective/goals/roadmap – Communicate to a cross-functional team, and continually adapt it based on direct engagement with customers and users in the field.
• Creatively generate solutions to a wide range of problems while assessing competition, being able to say “no” with clear justification.
• Gather qualitative and quantitative data from the market and from end-users.
• Work with BA to deeply understand the business needs/constraints/opportunities.
• Working with BA, Product Designer, & Tech team on building a prototype for idea testing / risk-free on usability/feasibility/value/business-viability testing.
• Run many experiments every month (and use them to make better decisions).
• Collaborate with other departments on product launching.

RESPONSIBILITIES

1) Product Discovery: Responsible for a validated outcome-based product backlog.

• Building the product vision / strategy / objective / goals / outcome-based roadmap & communicate to the team.
• Create a compelling and inspiring vision for its product (also and flawless strategies to reach its goals)
• Tackle the various risks (value, usability, feasibility & business viability) with prototypes to determine the necessary product.
• Problem solves within constraints that truly exist; else breakthrough constraints that do not actually exist.
• Make data-driven decisions when possible but fall back on good intuition when data is not available.
• Assess competition by comparing products.

2) Product Delivery: Responsible for a production‐quality technology product

• Define outcome-based roadmap basing on the product strategy & objective compromising with top-line requirements from BUs/MDs/PMOs.
• Maintaining & prioritizing the product roadmap items.
• Planning new features and changes to a product while establishing the related acceptance criteria.
• Create/oversee development & project management process.
• Manage the product throughout its lifecycle from concept to end-of-life.
• Product launching collaboration – time to market (product sales forecasts & analysis), legal-related, marketing, finance, etc.
• Inspiring and enthusing colleagues and users of the product.

3) Product Deliver support (PO/Scrum Master)

• Responsible for team backlog, implementation & working with Product Manager to commit on the release plan.
• Development project planning & prioritizing while optimizing the value of the dev team’s work.
• Plan and prioritize development activities based on system, available resources, business goals, and end-user impact.
• Monitor & track new features, analyze what features need to be improved.
• Define iteration and stories. Accepts iteration increments.
• Establishes story acceptance criteria; accepts the stories into the baseline.
• Drive iteration goals and content via prioritized stories.
• Vendor Management.