Company Profile: International award-winning executive recruitment expert Monroe Consulting Group, is recruiting on behalf of a MNC cooperation that provides Home Appliances worldwide.
Job Summary: Our highly respected client is looking for an qualified Product Marketing Lead who will be responsible for developing the business plan, product strategy and new products, reporting and analyzing market trends and competitors.
Job Responsibilities:
· Developing and aligning business plan and product strategy to product plans based on product portfolio with Regional and Global strategies. Preparing long-term and medium-term strategies for the product in charge.
· Determining of product line, pricing and lifecycle management
· Prepare value chain by customer, control actual results against approved results
· Promote the development of new products based on a consumer-centric approach.
· Take full responsibility for product localization and compliance with local regulations
· Leading local approval process (along with the Supply Chain Plan)
· Collect feedback and initiate immediate recovery plans for defective products with related subsidiary and Region divisions
· Actively support Sales in NPI process, participate in monthly/quarterly meetings with key accounts
· Initiate and participate in sales & marketing activities to support product launches, product removals, sales growth
· Collect and distribute all kinds of product information to internal and external customers, websites and catalogs
· Analyze and report analysis of market trends, competitor analysis and benchmarking. Collect and distribute all required product information.
· Inventory management through sales forecasting, inventory analysis, and sales in and out analysis
· Active customer and sales support including active participation in the sales process as well as in global product planning.
· Responsible for achieving the commercial targets of the product portfolio, GP levels and inventory related KPIs