CUSTOMER STRATEGY & BUSINESS PLANNING
• Manage the customer P&L for the customer and by categories, counterparts and budget planning
• Develop relationship with customers
• Develops the customer strategic business plan for his/her respective customer. Work out a joint customer business plan for his/her respective customer. Lead and execute Joint Business Planning according to the Global standards together with the customer.
• Work out a Target Group Management strategic plan for METRO for existing businesses
• Develop and execute a market development plan for Target Groups other than big traders in close collaboration with Customer Marketing
• Develop, implement and execute a Cell Approach plan in close collaboration with the customer, Category managers and BUD’s
• Work closely together with Category Managers/Trade Category Directors in order to have strategic alignment with Unilever DT business focusing on Wholesalers
• Develop and implement a promotional plan with clear roles and objectives of how to drive promotional sales in C&C linked to OPSO program
• Works in close collaboration with de Category Managers for the category input, and with customer marketing for the customer/channel plan
• Develop in-store communication activation for channel/customer initiatives
• Generate insights for the assigned customer/channels (store layout, traffic)
• In charge of in-store extra visibility/highlight display, not execution
• Develop and guides implementation of customer events
• Provide clear objectives and deliverables for the field team, under responsibility of Field Operation Team
• Implement Customer audit
NEGOTIATION
• Closes the deal with the Customer by negotiating the trade terms, trade funding, and
counterparts according to the UL strategy on his/her customer
• Manages overall levels of Customer Investments for his customers
• Monitors Customer Performance by tracking customer contribution and market share for major
categories
PLAYS AS AMBASSADOR ROLE
• Acts as active ambassador of Unilever at the customer and of the customer at Unilever
• Participates actively to the account managers meetings, looking at the best solution for the
business even if not in line for his/her customer