Marketing & Growth Operations Lead is the engine that drives results in marketing organizations, which enables the department to operate efficiently and deliver the desired business outcomes through people, processes, technology, and data.
The candidate serve as a core function for marketing, providing cross-functional coordination, communications, and reporting.
Process Optimization

• Review and update existing processes.
• Design and create new operating processes.
• Define the marketing objectives for each campaign.
• Advise campaign managers on builds, segmentation, and personas.
• Ensure campaigns meet standard processes and quality standards.

Project Management

• Manage complex digital projects.
• Manage change programs with key stakeholders.
• Manage spend vs. budget reporting for projects, including ROI reporting on activities.
• Manage risks and compliance.

Data Optimization and Governance Knowledge

• Ensure marketing data is being properly collected and connected with other systems.
• Manage data cleansing and research new ways to enrich the data.

Analytics and Reporting

• Manage analytics, reporting, and team dashboards to measure the effectiveness of the marketing channels.
• Measure team-wide efficiency by role, step, or project.
• Provide insights to stakeholders in the business.