Planning:

• Identifying target audiences, analyzing journey, insight and media behavior to map out campaign strategy;
• Work closely with Internal team (Planner, Account, Content, Creative Production) propose media strategy (needs identification, methodology, evaluation / follow-up process performance tracking / reporting) helps improve brand performance and brand campaign effectiveness;
• Comprehensive and detailed planning on channels / timelines / content groups ensures the progress and KPIs of projects (branding & performance). making decisions on most appropriate types of media channels for specific campaigns;
• Allocating budgets and monitoring costs;
• Attending client meetings, make discussion with executive level and middle management level on client side during meetings and presentations;
• Ability to plan and consult for clients’ data-specific solutions – dashboards, marketing technology, etc.

Manage team:

• Summarize & work with 3rd parties: media, social listening, social management platforms, communities, research – include Facebook, Google – to collect information and process all relevant data, aggregate report and give final insights and recommendations from POV strategic communication. Coordinates efforts across different digital media channels to drive optimized recommendations;
• Continuously evaluates and improves upon all digital media opportunities;
• Managing the delivery of campaigns to make sure campaign KPIs on-track and optimizing ad campaigns;
• Evaluating the effectiveness of campaigns and giving recommendations for further campaign;
• Provide and manage performance evaluation activities, monitor and report on team Media’s campaign / weekly / monthly directly with BOD;
• Assists in interviewing, hiring, training, mentoring, developing, and evaluating team members/ company members based on their specific media-related needs;
• Conducts performance reviews and career path plans for each member;
• Share with company about social trends, performance (market benchmarks / categories / brands / reviews / reports).