The Copywriter will write and edit copy for a variety of projects (including print, web, mobile, video, and social media), working closely with the accounts and design teams to brainstorm ideas, create concepts, and develop messaging. Thorough research and interviews will be required to understand client’s, products/services, branding, and marketing goals.
Content management
Strategic

• Work closely with internal teams to participate in all stages of the creative process, from brainstorming to conceptual development, thereby contributing creative strategies.
• Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action.
• Comfortably vary voice, style, and other characteristics demanded by company, or target audience at hand.
• Stay updated on appropriate style guidelines and brand voice for consistency in messaging.
• Research and understand the client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and in-person meetings.
• Understand the concept behind creative work and how it achieves client and business goals.
• Interpret creative briefs to develop and produce creative concepts through execution on assigned brands.
• Stay on top of trends through business/industry monitoring and outside resources.

Tactical

• Produce written materials in a variety of formats, including print collateral (press materials, brochures), Web and interactive content, speeches and other thought leadership pieces, considering responses from the target community.
• Ensure written materials are clear, concise and persuasive to help bring the program strategy to life.
• Understand target audience to translate copy and design into compelling creative.
• Write original copy and edit content for a range of corporate marketing and communications materials.
• Collaborate with a team from concept development to delivery of final product.
• Present copy concepts and final deliverables to teams.
• Revise copy based on feedback/direction.
• Proofread written work and online content.
• Manage time and establish priorities while maintaining flexibility to respond to changing demands.
• Help communicate creative ideas in presentations.

Product Mix Match

• Stay updated on appropriate style guidelines and brand voice in each fashion season to create mix’n match content.
• Coordinate with Design team, Stylist and Brand Marketing team to create Mix’n Match images, collection each week.
• Coordinate with Performance team to define Target Audience for each Mix’n Match collection.
• Understand target audience, brand message to deliver right communication.

Follow-Up

• Have periodic meetings/communications with internal team as well as other departments for project monitoring and review feedbacks.
• Filing of all relevant documents and to communicate properly.
• Ensure supervisors report.
• Ensure all sponsored content are published on time due to request.