Reporting to Campaign & Merchandising Manager, you will be responsible for:
Campaign Management (Quản lý chiển dịch quảng cáo cho sản phẩm):
– Plan and manage an integrated campaign calendar based on brand & partners activities, especially peak season of E-Commerce: platform birthday, 11.11, 12.12, Tet.
– Conceptualizing and developing interesting and relevant campaigns to execute specific strategic direction.
– Collaborate with internal stakeholders (Commercial, Digital, E-Merchandising, Creative, Finance, OPS) – as well as external partners (Lazada, Shopee, Tiki, etc.) to deliver best-in-class E-commerce campaign, consumer experience, and business results/ KPIs from planning to execution.
– Liaise with the related team (Commercial, Data, CS) to provide campaign performance insights, evaluation and suggest key learnings to share with brands & partner.
– Monitor E-Commerce trends, interesting initiatives, and market best practices
Merchandise Management (Quản lý gian hàng official store tại sàn Thương Mại Điện tử):
– Check and ensure all onsite visibilities are delivered effectively in both timeline and sale revenue targeted.
– Manage and control product and brand appearance in both homepage and cat- page (banners, product images…) to make sure the website always presented in a good manner and best practice for user experiences.
– Understand and analyze platform reports to make sure bad/good performance is noticed and key points can be shared within the team.
– Proactive in suggesting any methods and campaign push sales revenues and increase shopper engagement with the site.
– Working closely with internal teams to plan, develop and execute value mechanisms that generate sales revenue.
– Collaborate with the internal team, agency, and other vendor partners to optimize the user experience