Thông tin công việc
Mô tả
Coffee Marketing Plan, Calendar & Budget – ensuring up-to-date rolling 18month plans, calendars and budgets in place and being executed against
Branded Products – creating a lineup of relevant, differentiated products that are uniquely Highlands Coffee, with high awareness & satisfaction
Product Pipeline – 18month pipeline of innovations and improvements being brought to the market that address consumer needs
Partnerships & Vendors – ensure the most relevant partnerships and vendor relationships are in place and are actively managed that drive our business forward.
People & Operating Model – ensure right people in place, with best-practice processes, systems, tools and trainings.
Yêu cầu
Education/ Training Qualifications
Bachelor’s degree in Marketing. Masters preferred
Experience
- 8 plus years of increasingly senior marketing experience in multi-unit retail, restaurant, food and beverage or related businesses
- Experience across consumer insights, product marketing, product development, store marketing, digital marketing, social media, creative development, advertising & promotions, PR, events
- Proven track record of building strong product brands and driving business results
- Strong marketing strategist with the ability to translate ideas into successful implementation plans, while building and leading competent teams
Knowledge of:
- Profit & Loss Statements
- Planning, Budgeting, Marketing ROI Analysis
- Category Management, Portfolio Management
- Product Brand Management
- Pricing Management
- Product Development, Insight Generation, Concept Development
- USP & Communications Development
- Project Management
- Advertising & Promotions
- Consumer Insights & Data Analytics
- Packaging Design, Store Marketing,
- Agency Management, Digital Marketing, Ecommerce
Skills (Ability to):
- Strong leadership, critical thinking, decision making skills
- Excellent presentation & communication skills
- Ability to build trust and influence broad range of stakeholders – internal, external
- Strong Vietnamese & English language skills
- Results focused – ability to deliver in high pressure environment
- Agile and able to manage multiple initiatives simultaneously
Working hours: as per business needs. Typically 8am-5pm Mon-Friday.
Other special requirements (if any):
Ability to work under pressure at times, with an enthusiastic attitude!
- Bằng cấp:
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Quyền lợi
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